The Business Model Canvas describes how an organisation creates, delivers and captures value across nine blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure.
How to use it
- Start with customer segments and the value you offer them.
- Define how you reach them and how you earn revenue.
- List what you need (resources, activities, partners) and what it costs.
- Test every assumption with real customers and update.